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“Buy Now”: Social Media Evolution
Social media has long held a somewhat complex placement in the “sales channel” as it relates to e-commerce. Most companies that have had success with social media have used it in two distinct ways. As...
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Attracting Generation Y: How Online Retailers Can Sell to Millennials
There are over 80 million millennials with roughly $600 billion in purchasing power. So how can you reach them? Generation Y or more commonly, the millennials, are those born between 1980 and 2000....
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Staying Social Media Savvy: Tips and Tricks for Online Retailers
Whether it is talking about the number of likes on a photo or sharing what just might be the funniest video you’ve ever seen, social media has gotten people everywhere talking. Becoming a revolution of...
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How Online Retailers Can Increase Conversions via Social Media Advertising
*The following is a guest post from StitcherAds. Brand exposure and awareness is important. But the bottom line for ecommerce marketing is that the link to consumer purchase needs to be clear, direct...
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Retail Trends Making A Splash This Summer
Online retail has been making a splash this summer. With its constant growth, it isn’t a surprise to see the industry producing big results. To show you how much the industry has grown, we’ve put...
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